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Marketing Manager, Global Marketing & Innovation

Company: Colgate-Palmolive
Location: Topeka
Posted on: September 10, 2019

Job Description:

Work that matters, fueled by passion for pets! At Hill's we have a purpose. Every day around the world, we transform the lives of millions of pet families through pioneering innovation, amazing nutrition, and the best and brightest people. Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hills' mission is to help enrich and lengthen the special relationships between people and their pets.

HILL'S-- Prescription Diet-- therapeutic pet foods, HILL'S-- Science Diet-- and HILL'S-- Ideal Balance--- wellness pet foods are sold worldwide. Hill's is a division of Colgate-Palmolive, a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition, with sales of products in more than 200 countries. To learn more about Hill's and Colgate, please visit http://www.hillspet.com and http://www.colgatepalmolive.com, or find us on LinkedIn, Facebook, Twitter and YouTube.

Location: Topeka, Kansas, United States

Relocation Assistance Offered Within Country

# 72659

The role of the Marketing Manager, Global Marketing & Innovation will have the full responsibility of the leadership, development and execution of the global equity and marketing strategy including innovation for a part of the Hill's Prescription Diet brand worldwide. This includes:


  • Develop, align and execute the global brand and marketing strategy for specific conditions
  • Lead the identification and validation of global product and commercial innovation by working closely with the full cross-functional team to fuel the global innovation roadmap
  • Identify white space opportunities based on findings from consumer insights, social listening, CRM data, and other information sources
  • Ensure execution of the global marketing strategy and plan, including using data to make decisions and propose new tactics for business growth
  • Ownership and responsibility of supervising the end-to-end launch process, from product development to go-to-market strategies focused both on the vet and pet parent journey with a mobile-first mindset
  • Work intimately with agency partners to create breakthrough consumer communications in all relevant touchpoints from traditional media to digital data-driven activations
  • Manage strong partnerships and collaboration with the cross-functional as well as regional marketing teams to develop strong launch strategies
  • Develop a good business and functional understanding of the category, our products, and the competitive set and develop plans to address issues/opportunities
  • Ongoing monitoring and analysis of brand sales, volume, market share, promotional activities, and competitive insights

    Basic qualifications include:

    • 8+ years of marketing experience
    • Minimum of a BA/BS in Marketing or Business Administration
    • Some experience with digital marketing and e-commerce preferred

      Preferred qualifications include:

      • Masters or MBA

        Expected Areas of Skills

        --- Strategic category thinker

        --- Strong brand marketing

        --- Sound understanding of consumer insights

        --- Proven record of marketing execution

        --- Ability to lead cross-functional teams and manage simultaneous projects and needs

        --- Global mindset

        --- Experience with Digital Marketing strategies and e-commerce

        --- Analytical and process oriented

        --- Strong initiative and results oriented

        --- Strong Project Management skills

        --- Thrives on innovation and evaluating trends in a changing landscape

        --- Proven record to work with marketing teams and build brands

        Leadership Competencies (Should match the Colgate Global Competencies - Up to 3)

        --- Teamwork & collaboration

        --- Driving innovation

        --- Business/global perspective

        --- Strategy/vision

        Functional Competencies (Should match the Colgate Global Competencies - Up to 3)

        --- Innovation

        --- Marketing Strategy

        --- Integrated Marketing Communications

        Working Relationships (Key partnerships and reporting relationships)

        --- Does this position supervise: Yes

        --- Cross-functional teams

        --- Agencies

        --- Innovation Groups

        Are you interested in working for Hill's Pet Nutrition? You can apply to work with us using this online application. Attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process.

        Become part of our team. We look forward to your application.

        Equal Opportunity Employer

        Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, or any other characteristic protected by law.

Keywords: Colgate-Palmolive, Topeka , Marketing Manager, Global Marketing & Innovation, Advertising , Topeka, Kansas

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