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Product Marketing Manager

Company: Imperva
Location: Topeka
Posted on: January 7, 2021

Job Description:

The Opportunity

We are seeking a dynamic, driven product marketer to join the Global Product Marketing team and the greater Marketing organization to focus on building the strategy behind launch plans for products and services in the North American market. As a Product Marketing Manager, you will be an integral member of the product marketing team. Reporting to a Director of Product Marketing, He/she will also be comfortable with the technical aspects of product development and our customers' story. You will need to be able to prioritize effectively in a fast-moving environment and communicate clearly and persuasively. To be successful in this role, you will need an understanding of the security industry and its primary challenges and to collaborate cross-functionally to communicate Imperva's value to drive adoption of our offerings. We've earned numerous honors and top rankings for our technology, organization, and people - clearly confirming our industry leadership and our superior culture driving it. We also offer flexible work arrangements to help our people manage their personal and professional lives in a way that works for them.

What you'll do:

  • Become a product and industry expert for Imperva.
  • Drive and own go-to-market (GTM) activity for new release efforts and test new approaches for increasing awareness and engagement.
  • Research and refine our audience personas which inform positioning, messaging, and value propositions based on buyer needs.
  • Define the key value drivers which differentiate Imperva in the market.
  • Contribute to field and industry events as a security evangelist and thought leader.

    What you'll drive with others:
    • Collaborate with product managers to understand our products in depth. Act as a technical expert for key marketing initiatives.
    • Partner closely with Sales Enablement to create, refine, and evolve our training content for sales teams, channel partners, and other customer-facing roles.
    • Partner with sales engineers to identify core differentiators and traps against our competitive landscape. Develop compelling content for competitive programs.
    • Create campaign messaging and content for business development representatives as required to support ongoing marketing initiatives.
    • Create customer case studies and deliver webinars that help to demonstrate the value of Imperva for our customers.
    • Participate in PR and analyst relations efforts, including briefings and market research reports.

      What qualifications make you a great candidate:
      • Previous work experience in product management, product marketing, or experience marketing a technical B2B product.
      • Understand market dynamics, the competition, and needs and pain points of developers and security buyers, with a deep understanding of the cybersecurity space.
      • Strong attention to detail, with a proven ability to be self-directed, to work with minimal supervision, and to prioritize workloads.
      • Fast learner with outstanding English communication skills and the ability to explain and translate complex technical concepts into simple and intuitive communications.

        Our Company

        Imperva is an analyst-recognized, cybersecurity leader-championing the fight to secure data and applications wherever they reside. Once deployed, our solutions proactively identify, evaluate, and eliminate current and emerging threats, so you never have to choose between innovating for your customers and protecting what matters most. Imperva-Protect the pulse of your business. Learn more:, our blog, on Twitter.

        Legal Notice

        Imperva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ancestry, pregnancy, age, sexual orientation, gender identity, marital status, protected veteran status, medical condition or disability, or any other characteristic protected by law.
        • LI-NP1

Keywords: Imperva, Topeka , Product Marketing Manager, Executive , Topeka, Kansas

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