Director Go to Market - Credly
Company: Pearson
Location: Topeka
Posted on: January 20, 2023
Job Description:
Director Go to Market - Credly Topeka , Kansas Apply Now
Internals Apply Here Share this job
- share to linkedin
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- share by email About The TeamThe GTM team is focused on driving
ambitious growth within Pearson Workforce Skills by supercharging
innovation. The team's central accountability is to successfully
verify, incubate, and launch initiatives that provide an
opportunity for growth via new markets, new personas, or product
extensions. We do this by developing and deploying a set of
disciplines that both optimize our GTM approach at each stage and
serve as a stage-gate for assessing which opportunities should
continue to progress. Our team is extremely customer-obsessed,
cross-functional, collaborative, disciplined, commercially-minded,
and curious. We learn through discovery by failing fast and finding
answers vs. assuming answers.About The RoleWe are looking for a
passionate and strategic Go To Market Manager to help evaluate
prioritized initiatives. This person will lead the New Product
Adoption to connect strategic vision to operational reality, build
out initial go-to-market strategies, and then incubate & launch
successful ideas in partnership with the broader organization.
Who You Are
- Commercially-minded and customer-obsessed
- Passionate about new ideas, solving problems, and delivering
results
- A hyper-collaborative partner that can lead through influence
by building strong relationships and personal credibility across
the organization
- Strategic thinker that learns through discovery and isn't
afraid to fail fast, and have their ideas challenged
- Adaptive and comfortable working in a POC/MVP, iterative
environment
- Creative problem solver that identifies new and innovative ways
to grow the business
- Analytical thinker that relies on data-driven insights and can
story tell through data
- Organized and methodical with an ability to drive clarity and
accountability around goals, success criteria, workstreams, and
timelines for themselves and others What You'll Do
- Develop deep customer insights using the customer development
model for customer discovery, customer validation, customer
creation, and customer building
- Apply learning through discovery framework to market
development, market segmentation, market refinement, and
competitive intelligence analysis
- Own, define, and refine the GTM project plan for each GTM
innovation phase: verify, incubate, and launch
- Lead cross-functional GTM working groups (across sales,
service, marketing, product) through collaboration and advocacy to
evaluate ideas, move workstreams forward, meet deadlines, and
ensure alignment throughout the process
- Respect the brutal truth by defining and measuring milestones,
metrics, and revenue-related KPIs for each initiative
- Strong customer growth track record
- Experience in revenue-generating roles
- Understanding/experience of finding product-market fitAs
required by the Colorado Equal Pay Transparency Act, Pearson
provides a reasonable range of minimum compensation for roles that
may be hired in Colorado. Actual compensation is influenced by a
wide array of factors including but not limited to skill set, level
of experience, and specific office location. For the state of
Colorado only , the range of starting pay for this role is $150,000
- $160,000. This position is eligible to participate in an annual
incentive program, and information on benefits offered is here
.Learning is the most powerful force for change in the world. More
than 20,000 Pearson employees deliver our products and services in
nearly 200 countries, all working towards a common purpose - to
help everyone achieve their potential through learning. We do that
by providing high quality, digital content and learning
experiences, as well as assessments and qualifications that help
people build their skills and grow with the world around them. We
are the world's leading learning company. Learn more at
pearsonplc.com.Pearson believes that wherever learning flourishes,
so do people. We are committed to being an anti-racistcompany in
everything we do. We value the power of an inclusive culture and a
strong sense of belonging. We promote a culture where differences
are embraced, opportunities are accessible, consideration and
respect are the norm, and all individuals are supported in reaching
their full potential. Through our talent, we believe that
diversity, equity, and inclusion make us a more innovative and
vibrant place to work. People are at the center, and we are
committed to a sustainable environment and workplace where talent
can learn, grow, and thrive. To learn more about Pearson's
commitment to a diverse and inclusive workforce, please click here:
http://www.pearson.com/careers/diversity-and-inclusion.html Pearson
is an Affirmative Action and Equal Opportunity Employer and a
member of E-Verify. We are committed to building a team that
represents a variety of backgrounds, perspectives, and skills. The
more inclusive we are, the better our work will be. All employment
is decided based on qualifications, merit, and business need.All
qualified applicants will receive consideration for employment
without regard to race, ethnicity, color, religion, sex, sexual
orientation, gender identity, gender expression, age, national
origin, protected veteran status, disability status, or any other
group protected by law.Job: SALESOrganization: Workforce
SkillsSchedule: FULL_TIMEReq ID: 8073#location
Keywords: Pearson, Topeka , Director Go to Market - Credly, Executive , Topeka, Kansas
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