Vice President, Marketing Effectiveness Lead
Company: Pfizer Belgium
Location: Topeka
Posted on: January 26, 2023
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Job Description:
Pfizer Vice President, Marketing Effectiveness Lead in Topeka ,
Kansas ROLE SUMMARY:The Marketing Effectiveness Lead is an
opportunity to bring marketing excellence to life at Pfizer. This
critical role is where "the marketing magic happens" and is the
intersection of where excellence standards get successfully applied
directly with key brand teams, to address critical marketing
performance blockers and opportunitiesThis is a new role within
Biopharma, directly reporting to the head of Global Marketing
Excellence , and will be responsible for a team of highly skilled
marketing "geniuses", who will define how marketing performance
will be measured, will evaluate marketing performance against "the
bar" of excellence, and will deploy support to key global brands,
serving as strategic partners and honest brokers, to solve for
critical marketing performance gaps.Success in this role will
include bold strategic direction for executing marketing excellence
at Pfizer; demonstrated improvements in the quality, consistency,
skill, and rigor of marketing at Pfizer; and accelerated
development of new, best-in-class marketing capabilitiesROLE
RESPONSILITIES:Assess priority launch and brand plans and evaluate
marketing performance against "the bar"Inform launch/inline
investment tradeoff decisions at annual operating plan (partner
with Biopharma Finance/Brand teams)Successfully partner with
prioritized GLocal leaders+ teams to troubleshoot critical
marketing performance gaps, leveraging marketing excellence
frameworksDefine, socialize and track marketing + launch
performance metrics and reporting to objectively assess where
course correction or acceleration is neededCollaborate closely with
stakeholders , incl.:BUs/ brand teams to implement marketing model
and track effectivenessCMO Marketing Model + Standards team to
ensure Marketing Model and frameworks wre practical and includes
latest thinking from brand teamsAct as a key enabler in building a
strong culture and driving the CMOs excellence
agendaQUALIFICATIONS:15+ years of experience in marketing
management across a number of categories/ industries including
pharmaceutical, consumer goods or life sciences
industriesSuccessful track record of creating and executing
marketing strategies in major markets with accountability for
decisions and business outcomes; experience with launch brands a
plusStrong analytical prowess to conduct root cause analyses to
diagnoses and prioritize the right problem/solution (i.e., solve
the cause, not the symptom)Track record of strong networking and
working collaboratively across functions and geographiesExecutive
presence and demonstrated ability to effectively influence senior
leaders and colleagues at all levels of the organizationLead
cross-functional and cross-business projects and initiatives,
identifying risks and removing roadblocks to enable the teams to
achieve successful deliveryStrong writing, presentation and
influencing skillsDemonstrate ability to thrive under pressure, to
take accountability and to meet deadlinesStrong project and time
management and organizational skillsDiscretion and trustworthiness
in dealing with confidential informationAbility to manage and coach
direct reports and agile teamsPreferred qualificationsAdvanced
degreeBrand or product marketing experience highly preferredBroad
knowledge of Life Sciences and healthcare ecosystemsExperience with
digital sales, marketing, innovation, and CX/RM preferredPrevious
capability building experienceRole will be responsible for multiple
geographies, but requires flexibility to work with US time-zone on
regular basisLasty day to apply: January 25thThe annual base salary
for this position ranges from $232,300.00 to $372,300.00. In
addition, this position offers an annual bonus with a target of
30.0% of the base salary and eligibility to participate in our
share based long term incentive program. Benefits offered include a
retirement savings plan, paid vacation, holiday and personal days,
paid caregiver/parental and medical leave, and health benefits to
include medical, prescription drug, dental and vision coverage in
accordance with the terms and conditions of the applicable plans.
Salary range does not apply to the Tampa, FL location.Relocation
assistance may be available based on business needs and/or
eligibility.Pfizer requires all U.S. new hires to be fully
vaccinated for COVID-19 prior to the first date of employment. As
required by applicable law, Pfizer will consider requests for
Reasonable Accommodations.Sunshine ActPfizer reports payments and
other transfers of value to health care providers as required by
federal and state transparency laws and implementing regulations.
These laws and regulations require Pfizer to provide government
agencies with information such as a health care provider's name,
address and the type of payments or other value received, generally
for public disclosure. Subject to further legal review and
statutory or regulatory clarification, which Pfizer intends to
pursue, reimbursement of recruiting expenses for licensed
physicians may constitute a reportable transfer of value under the
federal transparency law commonly known as the Sunshine Act.
Therefore, if you are a licensed physician who incurs recruiting
expenses as a result of interviewing with Pfizer that we pay or
reimburse, your name, address and the amount of payments made
currently will be reported to the government. If you have questions
regarding this matter, please do not hesitate to contact your
Talent Acquisition representative.Pfizer is committed to equal
opportunity in the terms and conditions of employment for all
employees and job applicants without regard to race, color,
religion, sex, sexual orientation, age, gender identity or gender
expression, national origin, disability or veteran status. Pfizer
also complies with all applicable national, state and local laws
governing nondiscrimination in employment as well as work
authorization and employment eligibility verification requirements
of the Immigration and Nationality Act and IRCA. Pfizer is an
E-Verify employer.
Keywords: Pfizer Belgium, Topeka , Vice President, Marketing Effectiveness Lead, Executive , Topeka, Kansas
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